"Essentials" by Herno: where history meets innovation

It's called "Essentials" and it's the new Herno Women's Fall-Winter 2023-2024 collection. It's a play of layering characterized by the reinterpretation of timeless stylistic codes, as stated on the brand's homepage, which retraces the history of the "Made in Italy" maison, enriching it with energy, innovation, and colour. Colour is the protagonist of the new Herno Essentials collection. This is evident in the ultralight fuchsia nylon sleeveless jacket with knit inserts, as well as the oversized brick-colored parka. In contrast, there are the cream-colored straight-cut trousers, casually elegant and suitable for pairing with a coat or a vibrant cape.

Herno Women's Coats 2023-2024: Timeless Charm

A coat expresses a woman's personality: eclectic, elegant, feminine, sporty, disciplined, and reserved. For every character, there's a coat, and Herno knows this well. They offer colors, fabrics, and designs to match every desire in the new Women's Fall-Winter 2023-2024 collection. Classic cuts and neutral colors for the basic coat, ranging from mastic to black, with a traditional sartorial inspiration, designed for a wide range of occasions, from the most elegant to everyday commitments. But Herno also excels in... lightness, both in fabrics and aesthetics. Just as it does with the proposal of a vibrant green coat in stretch jersey, which also nods to sustainability thanks to its long-lasting durability. Herno also caters to those who appreciate unique styles: it offers a casual tweed coat with a particularly vintage and romantic taste, in chantilly tones, embellished with refined lurex threads and sequins. For a glam rock and undeniably sensual look, Herno has designed a coat in compact nylon and tulle, drawing inspiration from the classic biker jacket. With tulle on the sleeves and hem, it creates an intriguing and sophisticated see-through effect.

Herno Women's Fall-Winter 2023-2024 Collection: The Assurance of the Bomber

With their defined and clean lines, Herno bombers guarantee an almost strict elegance, whether softened by vibrant colors or confirmed by more classic shades. The modern and cutting-edge stitching and graphic details make Herno's down jackets an evergreen garment, capable of representing a contemporary yet refined look.

Slightly shorter is the bomber, with its waist-length cut, while the coat is a bit longer, and there are playful fabric variations in the jackets. Herno women's down jackets have been offered to satisfy all tastes in terms of style, for those seeking a more disciplined look and for those who refuse to go unnoticed. Particularly unique is the blazer model: it embodies absolute rigor without sacrificing style and color. Among the most beloved is certainly the regular-fit nylon bomber.

Chic and versatile, it carries the Herno brand in its slightly high and ruffled collar, accompanied by the detail of the back with a maxi fold in slightly iridescent techno taffeta. In black, for those seeking versatility and tradition; yes to fuchsia, for those who want to be daring. Creative flair for the cape, offered in complementary shades of green and pink, in lightweight nylon fabric and enhanced by a coating of soft matte resin.

Herno: A Bit of Brand History

The history of Herno began in 1948 when Giuseppe Marenzi and his wife Alessandra, the parents of the current owner, decided to open a raincoat company in Lesa, on Lake Maggiore, in the province of Novara. The name "Herno" is derived from the name of the river Erno, to which an 'H' was added to indicate water, both of the river and of raincoats.

Marenzi had already worked for coat companies after the war, developing a method to make fabrics waterproof by applying castor oil, which was also used as fuel during World War II. During the initial phase of the brand, everything was done at home, with the Marenzi couple sewing and selling their products simultaneously. In 1962, the company began producing cashmere coats for both men and women and exporting them to the rest of Europe. In 1980, Herno opened its first store in Osaka, Japan, and later expanded to the United States. The company underwent a new direction in the early 2000s with Claudio Marenzi taking over as president. Claudio had been with the company since he was 20, initially working in production and later in sales and marketing. Since April 2023, Gabriele Baldinotti, a long-time collaborator of Marenzi, was appointed as the CEO of Herno. Today, Herno is an international brand that continues to impress with its elegance, innovation, and versatility.

How to Wash a Herno Down Jacket

Since Herno down jackets are crafted from technical and premium materials, it's advisable to take certain precautions to ensure they don't get damaged during the washing process. The first recommendation for correctly washing your Herno jacket is to carefully read the label attached to the outerwear. As for the washing machine settings before washing your Herno down jacket, in addition to following the instructions provided on the garment's label, it is advisable to always choose a low temperature, not exceeding thirty degrees.

The spin cycle should also be set to fewer than 1200 revolutions per minute to prevent the feathers from shifting too much inside the jacket. Properly drying your Herno down jacket also requires following specific guidelines. First and foremost, it's best not to place the garment directly near heat sources such as stoves and radiators. The best solution is to let the jacket air dry outside, hung on a hanger, on a breezy day. This way, the feathers and technical materials won't be damaged.

Where to Buy Herno Women's Fall-Winter 2023-2024 Collection

To purchase the new pieces from Herno Women's Fall-Winter 2023-2024 collection, we welcome you to Pier Abbigliamento, your fashion shopping destination. Our boutique, located in Vailate, is easily accessible from Crema, Cremona, Lodi, Caravaggio, and Treviglio. Our selection of high-quality clothing and fashionable accessories will make your style unique and elegant. Discover our designer pieces and shop the new Barbour collections while getting inspired by the latest trends. Don't miss the opportunity to find your unique and distinctive style. We eagerly await your visit to offer you an unforgettable shopping experience.