Grifoni, the new made-in-Italy brand that revolutionises women's streetwear

Grifoni is brand with a young story, but since the beginning it has been collecting successes, collection after collection. It all started in 1992, from what seemed like a game in the grandfather and father’s wardrobe, with their shirts. From that moment on, Mauro Grifoni has understood what he wanted to do and what road he should have taken. Grifoni is the brand that tells the story of Italian tailoring, declined in ever new and more refined formulas, capable of a more unique than rare flair. A fair that we also find in the new collection, spring summer 2023, in which Grifoni recounts women's streetwear, with garments declined to a more elegant side, in the way only he knows how to do.

Grifoni's metropolitan woman for summer 2023

Soft lines, the femininity blending with the tailored cut of the masculine, a refined street style that is never banal: this is how Grifoni describes the urban style that embraces the younger generations, but not only. Grifoni represents the iconic and contemporary Italian style, capable of mixing rigor to classical perfection, using materials of the highest quality, with refined finishes and a craftmanship full of codes, stories and lives, as required by the international metropolitan mood.

• One rule: yes to the oversize. From t-shirts to trousers, comfort is a must. Oversize is not just a matter of comfort: it is a choice of style, which sometimes recalls lifestyle choices. It is a mood that embraces street life, recalling the graffiti and hip hop of the 1990s, confirmed in the 2000s when on the rap scene, music became a commercial tool and the road to popular success. The Grifoni women's t-shirt, with the logo in technicolour, recall the magic of the street art, and the trousers are a homage to the cargo style shown on the season's catwalks. Yes to oversize to be trendy then, but without forgetting the respect for proportions: the t-shirt becomes a crop and leaves the belly button in view and the trousers go for a high waist to slim the figure. Apart from the coloured logos, Grifoni lets the neutral win: yes to white, black, petrol and a few hints of pink.

• Shirts and blazers (but not only) with a street style. Even the most canoninc garments, which tend to be recognised in wardrobes between casual and formal, become street with Grifoni: women's shirts become oversize, while embracing the light blue of the most basic garment, blazers become colorful and with a sinuous cut, with prominent shoulders and three-quarter length sleeves. The skirt becomes mini, recalling the balloon style typical of the first decade of our century: a reminder of timeless youth and the freedom that the season imposes. Also the little black dress, a masterpiece of elegant fashion, becomes urban: Grifoni offers it in leather, buttoned up to the neck, combined with a colorful waist belt.

Grifoni women's spring summer 2023 collection: elegance wins in black

As a typical evening colour, Grifoni offers us black for the most elegant dresses: are actually passe- par- tout dresses, capable of becoming anything but when combined with stronger accessories, perfect for both the chicest occasion and glam rock looks. Grifoni represents the style of Italian tailoring, but its style knows no boundaries and moves from the most elegant to the casual mood: one thing is certain, in the quality of the materials and design, Grifoni represents the top.

The Grifoni woman is sophisticated, chameleon-like: she knows how to feel cosmopolitan but also knows how to retreat into her provincial dimension when necessary. And she does this by switching from more elegant looks to more casual and easy outfits.

• The long dress. Dresses become majestic yet elegant, they draw the silhouette perfectly and leave room for imagination to guarantee an outfit that is also sensual and definitely feminine. The necklines of the dresses proposed by Grifoni are original, minimal but sexy: the perfect summer combination of freshness and elegance. Grifoni offers the dress that leaves the shoulders uncovered and the half-sleeved dress and a plunging neckline.

• Jacket and trousers. A choice that perfectly combines the masculine with the feminine, with the result of an explosive sensuality. The outfit proposed by Grifoni combines a pair of soft, black and transparent trousers with silver blazer perfect from the office to the party.

• The suit. With an abstract print, basic but bright colors, and a soft and sensual cut: the suit is the perfect choice for a timeless elegance that nevertheless recalls the taste for modernity.

• White, the exception. American neckline for the dress that recalls Greek shapes, soft and fluttering, by Grifoni. Is a light and graceful dress, exactly like the mood of the entire spring- summer 2023 collection, a tribute to the most carefree and free life.

Mauro Grifoni: a flag for Made in Italy

The story of fashion designer Mauro Grifoni began in a small shirt workshop, the centerpiece of the Grifoni fashion story. The transition from shirts to tailored garments was quick, as was its ability to adapt to different styles and moods, thus creating a mixture of metropolitan, formal, casual and exclusive tastes. A unique versatility. The cornerstone, has always remained the attention paid to fabrics and every process in their manufacture. The first collection dedicated to women, which was born in a contemporary style, appeared in 1997; Grifoni, for the occasion, tells of woman who wants to wear high quality garments that are perfect for every occasion. A rule that seems to tell the story of what the Grifoni collections still stand for today. Mauro Grifoni represents one of the most exclusive Made in Italy brands in the world today; With its garments is able to enhance the craftsmanship that underlines each of its products. Finding its inspiration in art and design, it focuses on versatile, feisty and evergreen garments. Its strength is, without a doubt, its casual wear, which includes shirts, leather jackets, jeans and t-shirts, but also jackets, suits and trousers that are perfect from the office to evening parties.

Where to buy Grifoni's spring summer 2023 women's collection

If you have decided to buy a Grifoni garment to enrich and make your wardrobe more fashionable for summer , you can find what you are looking for on our website. Pier Abbigliamento offers a wide assortment of Grifoni jeans, trousers and dresses from the spring summer 2023 collection. In addition to the official website, you can find the best offers regarding the Italian brand here; visit our store and stay up-to-date on Grifoni discounts and promotions.