Haikure, the brand that revolutionized Denim for her

A profound philosophy inspiring the creation of sensational designs, that's Haikure: a brand born out of the need to convey important values that characterize every stage of production of these groundbreaking denim pieces. The name itself says it all, deriving from the Japanese word "Haiku" - describing a minimalist poetic composition inspired by the natural world - combined with the ending of three English words that embody the cornerstones of the project: nature, pure, and future. The mission is to create a new lifestyle that respects people and the planet by combining eco-sustainability with the world of fashion, giving rise to responsibly fashionable clothing.

Haikure: Women's Fall/Winter 2023/2024 Collection

For the new Fall/Winter collection, this Made in Italy denim brand offers two trendy looks.

The first is an aggressive style featuring studded details on a vintage black hue, creating outfits with a very strong character:

• BETHANY: over women's jeans with extra-long legs in lightened black denim featuring a lived-in effect on the thighs and silver-colored stud decoration all over. This model is built on a straight cut and includes a back application with a logo, mid-rise waist, belt loops, and closure with a concealed button and zip.
• OCTAVIA: overshirt in lightened black denim adorned with silver-colored stud decoration, featuring a design comprised of a classic collar, front button closure, buttoned sleeve cuffs, and two chest pockets with buttons.
• SERENITY RG: long skirt in lightened black faded denim with silver-colored stud decoration, featuring a low waist and a flared design enriched by a front button closure and belt loops.
• WINONA: work-fit jeans in lightened black faded denim with silver-colored stud decoration at the bottom of the leg. These jeans are constructed with a crop/straight cut at a high waist and feature belt loops and a front button closure.
• MOLLY: mini-skirt in lightened black denim with silver-colored stud decoration and details. It features a mid-rise waist, belt loops, a front zip closure, two front pouch pockets, two applied back pockets, and a straight hem.

Haikure's alternative style choice for this season is a perfect blend of glamour and urban atmospheres. The pieces in this line stand out for their modern design, enhanced by details reminiscent of ocean waves created through contrasting stitching:

• OLENIR: over jacket in denim blue sea with wave inserts, a maxi-jacket with a hood and extra-long sleeves crafted from this organic cotton fabric in a sky blue hue with a lightened effect.
• DELILAH WAVE: mini-dress in denim blue sea, cinched at the waist with a flared skirt featuring wave inserts, a visible back zip closure, and hem details with buttons.
• BETHANY ZIP WAVE: boy-fit over jeans with wide legs and an extra-long length in light washed denim blue sea featuring wave inserts, a classic five-pocket design, a logo application at the back, and a front closure with buttons and a zip.
• SERENITY WAVE: floor-length long skirt in denim blue sea featuring wave inserts, a straight hem, and a button closure.
• WINONA WAVE: work-fit jeans with wide legs in lightened denim blue sea, featuring wave inserts, a logo application at the back, a mini-logo tag, belt detail, mid-rise waist, belt loops, and a closure with a concealed button and zip.
• OCTAVIA WAVE: overshirt in denim blue sea with wave inserts featuring a front snap-button closure, logo application on the chest, buttoned cuffs, and two flap pockets on the chest.

Haikure, a bit of brand history

This brand is very young and originates within CS Jeans, a company that produces denim and clothing located in Trestina, with the aim of telling a new story. With a name that encapsulates the lifestyle Haikure represents, this sustainable denim brand has made its way into the hearts and wardrobes of young women.
Transparency, respect for the environment, and sustainability merge with exceptionally high-quality Italian and Japanese fabrics to create pure and fashionable collections. Purity stems from the natural elements used in producing denim and cotton, as well as from employing techniques and methods aimed at minimizing environmental impact. The outfits resulting from this creative process are characterized by an innovative taste and a rich personality that emanates from meticulous attention to detail and never banal designs. The company's underlying philosophy is tangibly accessible with absolute transparency through QR code technology, allowing anyone with a smartphone to access all information regarding the history and production of each garment: from the certified organic cotton supplier to the workshop where it's finished, including the producers of individual accessories and the responsible parties for various treatments.
Haikure, despite being founded only in 2011, has already established itself as a highly significant entity in the innovative and eco-sustainable fashion scene. Today, the team comprises over 100 individuals, all united by passion, dedication, and commitment to a better future for our planet.

Where to buy Haikure clothing

If you've decided to purchase a Haikure garment to enrich and make your wardrobe more fashionable for the cold season, you can find what you're looking for on our website. Pier Abbigliamento indeed offers a wide range of Haikure jeans and garments from the Fall/Winter 2023-2024 collection. Visit our store and stay updated on discounts and promotions related to Haikure.