Iro's total look femininity for a legendary summer

Femininity is the keyword to describe the Iro Spring/Summer 2023 collection. A neutral femininity: neutral in colours, lines, fabric patterns, and prints. But also neutral in its destination: because the Iro Summer 2023 collection is a capsule intended for every type of woman. For the woman who seeks dynamism and refinement in her outfits, for the woman who desires to express elegance and sophistication through her style, for the woman who loves to take risks while staying within sophisticated and polished looks. Iro, with this new summer collection, reaffirms itself as the solution for every woman's wardrobe: From jackets to skirts, from tops to shorts, from shirts to women's trousers, all the way to accessories like shoes and bags, we find all the dictations that the runways of the latest Fashion Week have presented. The colours of nature, the desire to represent a cosmopolitan woman: Iro perfectly interprets the new needs, providing the tools to make them a beautiful reality.

Color and delicacy: the leitmotif of the Iro Spring/Summer 2023 women's collection

Beige, sand, leather, white, silver, gray, pink, green: expressed in various shades, the colours chosen by the Brand for its new collection reflect the evident need to reconnect with the Earth. They are the colours of the desert, coral sands, and the freshest forests.

• White. Impossible to do without the celar frilly embroidered top, a tribute to timeless vintage with a touch of hippie that cannot be missed in the summer. Flared sleeves, lightweight fabrics, transparent ruffles: a unique garment that doesn't go unnoticed, versatile enough to be perfect both with denim shorts for the day (as Iro suggests) and with elegant pants for the evening.
• Leather color. It is a colour that in summer becomes the solution for any situation. Iro, in its summer collection, presents it to us on an oversized shirt, in mahina leather, with short sleeves and pockets; more elegant on the satin tailored jacket (Beatrice model), with a classic and timeless design.
• Beige. The round-neck tweed jacket (Giovanna model) that Iro offers us in a combination of beige and white is very chic, paired with cargo women's jeans and a t-shirt, confirming the total versatility of Iro's garments, capable of seamlessly integrating into both elegant and urban outfits. The same pattern is found in the short skirt, which becomes a precious twin set for both day and evening, paired with the jacket.
• Yes to colors. Particularly loved is the asymmetric "Beach" dress in shades of emerald green: a bold dress that is a must-have in the wardrobe of a strong-willed woman. The unique cut of the skirt accentuates the legs, while the neckline focuses on the shoulders and arms. Geometric patterns, combined with green, evoke the image of Amazon warriors. The fuchsia sheath dress is classic and timeless, made even more feminine with a tulip-cut skirt. Lilac prevails in the floral shirt, made of delicate and elegant materials.
• Black. Let's not forget black, especially for special occasions: it is the protagonist of the most elegant dresses in this summer collection by Iro, from the long dress with a V-neck (model Eleonora) embellished with sparkling appliques, to the satin long dress, perfect for both day and evening. For an important evening? The solution lies in the short terry cloth dress (model qhocha), reminiscent of the classic sheath dress.

Cooler summer? The 2023 women's collection by Iro has also thought of that

Whether you have chosen to go on holiday in a colder destination or if you live in a cooler environment every day, Iro has the solution with its women's jackets, coats, and outerwear. Let's have a look at the most loved ones together.

• For moderately cool evenings, we can layer the sleeveless denim jacket "Clodi" over a sweater (or t-shirt): it's especially fitting if you love the 70s style. But in denim, we also have the short jacket with long sleeves, available in white.
• It's impossible to resist the pastel colors of the Valaria checkered oversized shirt: soft, with large and comfortable pockets, perfect even on the most elegant outfits to soften their classic look.
• The original cut of the wool jacket with shoulder pads is essential for those looks that want to draw attention: in shades of brown and black, it creates a perfect twin set when paired with the tailored trousers in the same hue.
• Timeless: the leather jacket. Black, classic and with zip closure.

Iro, a bit of history of the brand

Born in Paris in the early 2000s, created by the minds and hands of brothers Arik and Laurent Bitton, Iro is a fashion house inspired by the independence of American rock from the '70s and '80s. This led to the idea of crafting a strong, simple, and visually impactful wardrobe. Iro's target audience is not polished women, but rather those who get their hands dirty every day, whether at work or during a moment of leisure. To this vintage rock inspiration heavily influenced by New York, we add the Parisian romanticism and a touch of Tokyo's eccentricity. It's an inspiring triptych that gives Iro the perfect balance of freshness, sophistication, and modernity. Iro women are hyperactive and independent, fearless and limitless. Since the opening of its first Parisian boutique in the Saint Germain neighbourhood in 2006, Iro has been able to establish its style and convince the women from the world's largest cities.

Where to buy the Iro Spring Summer 2023 women's collection

If you have decided to purchase an Iro garment to make your wardrobe unconventional for the summer season, you can find what you are looking for on our website. Pier Abbigliamento offers a wide range of jeans, pants, and dresses from the Iro Spring Summer 2023 collection. In addition to the official website, you can also find the best deals related to the Marche-based brand here. Visit our store and stay updated on discounts and promotions related to Iro.