MAX MARA WOMEN: the coats of the new collection

Max Mara is synonymous with luxury and prestige! This fashion empire, renowned worldwide, is an excellence of Made in Italy that celebrates good taste and undeniable class in all its collections.
The high quality of its precious materials, clean lines, refined attitude, and timeless elegant design are the signature of all its pieces. Each model becomes iconic and finds its place in the wardrobe of those who love fashion and haute couture.

Max Mara: the New Fall/Winter 2023/2024 coat collection

The best choice to stand out with class and elegance is to wear Max Mara clothing. The pieces from this fashion house are dedicated to women rich in charm who aim to showcase personality and taste in every outfit choice. Even this winter, when every outfit must be embellished with warm coats to protect against the cold, Max Mara presents unique outerwear with an elite flair. Let's discover this prestigious new coat collection.

Starting with classic and timeless models, the fashion house from Emilia proposes some must-haves:

• Redingote Coat: a long double-breasted coat crafted from exquisite double camel fabric, hand-stitched with a feminine silhouette. It features a double lapel collar with a hook, long sleeves with a light inner shoulder pad, a horizontal cut at the back with a gathered waist motif. The garment is finished with welt pockets, small buttons at the sleeve cuffs, and a jewel detail. The piece is made from semi-lined monogram fabric with button closure.

• Ludmilla Icon Coat: A classic model with a casual style, offering a wide and enveloping silhouette with a coordinating belt to accentuate the waistline. The coat features kimono and raglan sleeves, large applied pockets, and a lapel collar. Crafted in shearling made of sheepskin and cashmere, hand-stitched in sand, leather, light grey, black, and red hues.

• Wool and Cashmere Coat: A single-breasted coat inspired by the redingote style, crafted from exquisite diagonal wool and cashmere fabric, partially hand-stitched. The coat comes in cyclamen color, featuring a feminine silhouette with a fitted upper part and a flared bottom. It also boasts a straight collar, kimono sleeve, vertical welt pockets, a front closure with covered buttons, and hooks at the neck. Made of jacquard fabric, the garment is finished with a back waist martingale.

• Woolen Patterned Coat: A flared silhouette crafted from exquisite Pied de Poule wool fabric, hand-stitched in the classic black/white combination, characterized by a slightly ample volume and a masculine cut. The design features a stand-up collar, long raglan sleeves, side pockets, a matching belt, and a front closure with button fastening.

• Cashmere Chevron Coat: A double-breasted camel-colored coat inspired by menswear, made from pure cashmere jersey chevron, finished with tailor-made stitching. The coat is designed with a fitted silhouette, defined shoulders, a melton lapel collar, a chest pocket, double welt pockets at the front, button closure, a central slit at the back, and a monogram jacquard fabric lining.

• Cardigan Coat: A classic with a straight silhouette crafted from fine double cashmere fabric, shearling-lined, hand-stitched, featuring a stand-up collar, kimono sleeves, applied pockets, and a matching belt. This iconic coat is available in leather, light grey, black, and sand.

• Cashmere Coat: A long, white double-breasted coat crafted in cashmere, featuring a distinctive mouflon-effect texture and a sought-after oversized volume with low-set raglan sleeves, elasticized cuffs, elbow-length, lapel collar, welt pockets at the hips, a slit at the back, and button closure.

• Double-Breasted Coat: Borrowed from the men's wardrobe, this beige overcoat is crafted from pure camel and jersey fabric, a blend that ensures lightness, comfort, and water resistance. The design is partially lined and features a semi-fitted streamlined silhouette with peak lapels, flap pockets at the front, a martingale, a central slit at the back, and horn button closure.

The most beloved model by the fashion house Max Mara is undoubtedly the robe-style coat, of which it offers an extensive and diverse selection to cater to all the nuances of the women who wear them:

• The Manuela Icon Coat: an iconic piece from 1998 that has managed to withstand the test of time. It's a pure zibeline camel hair drap coat, with a straight cut, finished with tailored binding , featuring a wide lapel collar with double-use button. It has shirt-style armholes with kimono sleeves, inset pockets in the side slits, a matching belt, and is available in navy blue, black, and camel. This esteemed coat has been revisited in two other variations: the first is crafted from soft moss-green nappa leather, while the second is made of double sable cashmere fabric partially hand-sewn in sand and camel colours.

• Classic Robe Coat: made of pure sable camel fabric with a wrap-around silhouette, this coat features a hood, long set-in sleeves, front patch pockets, and a matching belt. The coat is finished with tailored stitching and is available in black, navy blue, and camel colors.

• Camel Robe Coat: an oversized piece featuring a lapel collar, wide roll-up long sleeves, large front patch pockets, and a matching belt. This garment is available in camel and black colors.

• Wool and Cashmere Robe Coat: a measured-volume coat made of wool and cashmere beaver featuring a classic lapel collar, side pockets, kimono-style front sleeves with raglan cut at the back, and a matching belt. Finished with tailored stitching and a monogram fabric lining, it is available in blue, pink, camel, and white.

• Wool and Cashmere Robe Coat with braid details: a long coat crafted in fine wool and cashmere shuttle-weave fabric, featuring ribbed-knit raglan sleeves and cable-knit details on the back. This unique model features a lapel collar, patch pockets on the front and wraparound fastening with matching belt. It comes in delicate shades of white and pink.

• Cashmere Robe Coat: long and with a wrap-around volume, this leather-colored overcoat is made of pure hand-sewn mouflon cashmere and is enriched with a generous hood and front patch pockets.

To conclude the overview of this new coat collection by Max Mara, let's discover some more glamorous and playful pieces, designed for extrovertly captivating women:

• Oversized Parka: a model featuring an oversized hood, drawstrings at the waist and at the back edge. The inside of the style is embellished with warm, pure camel Teddy fabric inserts in the upper part and in the hood, while the lower part is finished with diamond-quilted Cameluxe padding and Monogram motif. Completed by hand-warmer pockets with flap and snap-button, welt pockets on the sides and tabs on the cuffs. This model features a front fastening with concealed double slider zip

• Oversized Coat: a short green coat with an oversized volume made of wool and cashmere beaver featuring a lapel collar, flap pockets, long low set in sleeves, and a double-breasted button closure.

• Fuchsia Jacket: an exceptionally unique short jacket with a double-breasted closure in long-haired wool and alpaca fabric. It features a straight line, a stand-up collar with a hook, raglan long sleeves, welt pockets on the sides, and a jacquard monogram fabric lining.

• Caban in cachemire: cappotto doppiopetto color sabbia in tessuto double parzialmente cucito a mano con doppia paramontura. Il capo presenta volume contenuto e linea dritta ed è caratterizzato da collo a rever ampio, maniche a giro, tasche inserite nei fianchi, bottoni in corno e cintura abbinata.

• Cashmere Caban: a double-breasted sand-colored coat made of fine cashmere double fabric, partially hand-sewn with double placket. The garment features a restrained volume and a straight line, characterized by a wide lapel collar, set-in sleeves, and inset side pockets, horn buttons, and a matching belt.

Max Mara: a bit of brand history

The legacy of exquisite materials and innate good taste within the fashion house of Max Mara traces its origins back to the second half of the 19th century when Marina Rinaldi and her granddaughter Giulia Fontanesi Maramotti displayed remarkable sartorial skill and meticulous attention to detail in Emilia-Romagna. This ancient tradition was furthered by another family member, the Knight Achille Maramotti, who in 1951 established his first company - Maramotti Confezioni - blending the high Italian tailoring ingrained in his heritage with the innovative American industrial processes, thus introducing ready-to-wear fashion to Italy.

Achille, the talented visionary, didn't rest; he had an international calling to fulfill, and in 1957, he changed the brand's name: thus was born the brand Max Mara, the label we all know today, which retains the diminutive of this illustrious family's surname. Growth and innovation didn't halt there. In 1961, Max Mara was ahead of its time, releasing the first curvy line. This intuitive foresight also gave life to Maxima, a company that still oversees the management of direct stores and was created with the goal of strengthening the bond between producer and customers.

Shortly after, POP was launched—a line aimed at the younger audience, aiming to interpret new trends and setting the stage for numerous other brands associated with the main one: Sportmax, iBlues, Marella, Pennyblack, Marina Rinaldi, MAX&Co. Over the years, the achieved results have been remarkable. Now, this fashion house boasts establishments in 105 countries and, since 2013, through its e-commerce website, offers the chance to purchase its exclusive pieces from anywhere across the globe.

Today, it's a well-established reality, and when we read the name Max Mara, we instantly think of Italy, talent, and above all, a luxury fashion powerhouse.

Where to buy your Max Mara coat for Fall/Winter 2023-2024

If after reading our article you feel like getting yourself a Max Mara coat to make the most of the upcoming winter, you've come to the right place. You can indeed find the best deals related to the Italian brand at Pier Abbigliamento; visit our store and stay updated on discounts and promotions concerning Max Mara. Our boutique located in Vailate is easily accessible from Crema, Cremona, Lodi, Caravaggio, and Treviglio.