Metropolitan Charm: Fay's Spring-Summer 2024 men's collection

The allure of metropolitan elegance, casual and relaxed, defines Fay's Spring-Summer 2024 men's collection: a line inspired by the vibes of outdoor adventures and, simultaneously, by the relaxing mood of urban living. Fay's creations always stand out for their extraordinary ability to blend these two spirits, offering garments designed for contemporary men with informal charm and refined casual-chic taste.

Fay Men's Spring-Summer 2024 Collection

The vibes of outdoor experience and urban lifestyle permeate Fay's new collection. The garments proposed by the fashion house represent the ultimate expression of the confident and outgoing beauty of naturally charming men. This concept translates into clothes made of lightweight fabrics and featuring light and natural colors that include all the shades of the earth such as tobacco, bark, and pure white.
The result is an extremely versatile look, where each garment serves a multitasking role, easily combinable for any occasion, from relaxed to metropolitan moments, without ever losing its refined casual character.
The strong point of this new collection, according to the brand's tradition, is undoubtedly the outerwear. Must-haves for the male wardrobe this season are certainly the raincoats, and Fay offers some revisited classic models such as the double-breasted trench coat made of water-repellent cotton gabardine - available in cream and blue shades - characterized by the iconic Fay hook on the lapel. Additionally, there's the morning coat available in both short and long versions to accommodate any silhouette, with the option of choosing between stretch canvas or technical gabardine fabric.
For more modern tastes, Fay has created models strongly characterized by contemporary style, such as the blue urban car coat in water-repellent technical taffeta with a high collar and internal drawstring at the waist, the unlined field jacket made of cotton and linen garment dyed with shirt cuffs, and, a must-have in the wardrobe of lovers of outdoor adventures, the windbreaker in extra-light water-repellent technical fabric with removable hood and high collar.
The garments from other sections offered by Fay also feature a comfortably refined attitude. As for the upper clothing, the brand offers essential models enriched with exclusive embellishments such as the classic polo available in both linen blend knit and cotton knit with vertical stripe workmanship. It is a garment with a sober yet sophisticated style, highlighted by the embroidered or applied Fay logo at the bottom.
The fashion house also revisits the shirt, the most elegant and versatile element in every man's wardrobe, offering a French collar model - available in washed milleraies or solid color versions - characterized by a button placket and a reinterpretation of the Italian collar model, of which it presents an urban variant in denim with patch pockets and side slits.
Moving on to bottom clothing, Fay has created the perfect manifesto of casual and relaxed elegance with two models that fully express the concept of this new collection: frosted gabardine cargo men's trousers with a jogger-comfort fit and slim-fit Bermuda shorts in stretch gabardine. To complete the perfect outdoor look, the Fay baseball cap cannot be missing. Made of cotton with a vintage effect, it's the decisive accessory to confirm your style.

The 4 hooks of Fay: a fashion icon

The style concept of this fashion house has developed from the spark that ignited the creation of the brand: in the 1980s, two Italians, Diego and Andrea Della Valle, were struck by the sight of the jackets worn by American firefighters on a mission. These garments were produced by a company in Massachusetts and were characterized by a buttoning reinforced by four closures in the shape of a nautical hook. The Della Valle brothers then decided to acquire the brand to transform workwear into urbanwear and bring it to Italy, where in a short time, sportsmen and entrepreneurs fell in love with this versatile, refined, and durable garment that soon became a must-have in men's wardrobes. Since then, the 4 hooks represent the company's DNA and over the years has been renewed and reintroduced, consistently confirming its role as a timeless icon that can withstand all fashion trends and seasons thanks to its strong identity and cosmopolitan attitude.

The Fay Archive Line for Spring/Summer 2024

From its strong connection to its origins, a "sideline" has emerged: the Fay Archive Line, which revisits the style of the early days by reintroducing garments inspired by the original models, foremost among them the iconic 4 hooks jacket. This project represents a unique narrative in the fashion collections, tied to the storytelling of a travel reportage in wild and adventurous places where authentic workers are photographed by artist James Mollison, engaged in their daily activities while wearing and testing the jackets.
This journey has taken Fay clothing to the most remote places in the world, accompanying the days of fishermen, horse breeders, loggers, and geologists. In this way, the jacket originally designed to protect firefighters relives in that atmosphere in which it was conceived, that of hard work and sacrifice, telling everyone its own story and roots. It is from this world that the models of the Archive Line are born, presenting themselves to the world in all their uniqueness.
As anticipated, the jackets with 4 hooks hold a place of honor in this new line, being more exclusive than ever. In addition to the model that closely resembles the original, made in suede or cotton twill, we find other more innovative designs, such as the one in selvedge denim with suede details or the model with a striped pattern and velvet collar.
The Fay Archive line also includes other sections of clothing, all united by the mission of reliving the brand's beginnings with new insights and innovative combinations. Examples include the vintage-look leather bomber, the denim Jack shirt, and the heavy jersey T-shirt with a vintage effect.
This return to the origins has given new strength to this brand with a noble soul. Inspired by the work of those who risk their lives every day, it has become a tribute to the concrete values on which the essence of life itself is founded.

Where to buy your Fay Men's clothing for Spring/Summer 2024

Don't miss the opportunity to make your spring unique and choose to wear Fay clothing from the new 2024 collection. At Pier Abbigliamento you'll find all the latest news related to the most iconic brand out there; visit our store and stay updated on discounts and promotions related to Fay. Our boutique located in Vailate is easily accessible from Crema, Cremona, Lodi, Caravaggio, and Treviglio.