New Balance men: balancing performance and style

The world of sports is rich in values, the very values that New Balance has always instilled in the creation of its products: high-quality, high-performance shoes and apparel distinguished by innovative design and refined style. The fusion of groundbreaking materials, advanced techniques, and sophisticated aesthetics gives rise to collections not only aimed at sports professionals but also for those who embrace the everyday sporty style. Each New Balance item is the perfect blend of charm and functionality, where the passion for sports transforms into a lifestyle.

Each New Balance garment is the perfect fusion of charm and functionality, where the passion for sports transforms into a lifestyle.

New Balance: New Fall/Winter 2023/2024 Collection

In this new collection, the American brand draws inspiration from the 1970s style and reinterprets it with a modern aesthetic. All footwear and garments are crafted with revolutionary materials and cutting-edge technologies to create solutions with an iconic style and exceptional durability.
The range of products is extensive, spanning from highly technical models to those perfect for leisure wear, ensuring customers find the perfect look for every occasion.

Let's discover this new collection, starting with the brand's strength: the shoes.

• New Balance 610v1: Suitable for both terrain races and demanding days, these shoes are the ideal solution for tackling any challenge. Inspired by 2000s trail design, this model features the C-CAP midsole, ensuring long-lasting cushioning and support, a mesh/nubuck upper, and lace closure. Style is guaranteed with two possible color combinations: covert green with dark moss and rich earth or phantom with blacktop and magnet.

• 2002R: a casual model revisiting the 2000s running style, these sneakers ensure long-lasting comfort thanks to the ABZORB midsole that absorbs impacts. They feature an upper crafted from mesh/suede/nubuck, an N-rgy sole, and an adjustable lace closure. Advanced technology meets elegantly retro design, further enriched by color combinations such as castelrock with black and magne, driftwood with blacktop and timberwolf, or tobacco with black and bone.

• 550: This model pays homage to the original one from 1989 that left a mark on an entire generation of basketball players. These shoes, with clean lines, are built with a leather upper, rubber outsole, and lace closure. Available in white with raincloud and reflection, white with incense and driftwood, or white with juniper and dark juniper.

• 9060: A model with refined style and innovative design that merges an oblique sensibility inspired by futuristic aesthetics with a distinctly technological appearance. Crafted from sturdy leather, suede, and fabric upper, these shoes stand out for the sense of movement created by scrolling bar designs and undulating lines. Featuring a faux lace logo on the tongue and ABZORB and SBS cushioning platforms, these footwear options are available in magnet with slate grey and castlerock, mushroom with dark mushroom and timberwolf, or arctic grey with vintage indigo and steel.

• 574: A hybrid street/trail design model crafted to provide extremely versatile, simple, and sturdy footwear. These shoes feature lightweight EVA cushioning in the midsole and heel, with a suede/mesh upper. Available in brown with royal blue, navy with green, maroon with brown, and grey with royal blue color options.

• NB Numeric 480: A skate shoe that merges skate style with leisurewear. Featuring a reinforced toe and FuelCell midsole, this model is crafted with a suede/leather/synthetic material/mesh upper and comes with an adjustable lace closure. Available colorways include white with black or white with orange.

• 530: Designed to tackle long days with maximum comfort, this model, crafted with the latest technologies, features an ABZORB midsole, leather upper, adjustable lace closure, and is offered in the color combination of sea salt with moonbeam and timber wolf.

• NB Numeric Tom Knox 600: Based on an early '90s NB indoor model inspired by skateboarder Tom Knox, these shoes feature a FuelCell foam midsole for propulsion, a FantomFit upper in Suede/Mesh/Synthetic/Pigskin, an NDurance rubber outsole, Ortholite insole, and lace closure. Available in white with green or black with white color options.

• NB Numeric Franky Villani 417: Named after the skateboarder, these shoes offer a modern take on the original model with a mid-top design. They're composed of a canvas/mesh/suede upper, a vulcanized sole, ABZORB insole, and adjustable lace -up closure. Available in white with black or sea salt with brick red colorways.

• NB Numeric 440: A skate shoe inspired by '70s style featuring an NDurance rubber sole, an upper crafted with double layers of suede/mesh, C-CAP midsole, adjustable fastening with laces. This model boasts a unique style offered in two variations: interstellar with astro dust and white with navy.

• Fresh Foam X EVOZ v3: A plush and cushioned running shoe ensuring comfort and versatility for daily workouts, thanks to incredible breathability and flexibility. These shoes are made with a Fresh Foam X midsole, seamless technical knit mesh upper, integrated rubber sole, and adjustable lace-up closure. Available in two combinations: sea salt with timberwolf and angora, or raincloud with shadow grey and angora.

• Fresh Foam X Hierro v7: Essential for adventure enthusiasts and lovers of natural landscapes, this model is indispensable for tackling outdoor challenges, thanks to its off-road application of NB's finest technology. It features a Fresh Foam X midsole, a breathable and protective mesh/synthetic fabric upper, Vibram® Megagrip sole, and a 8mm drop. This adventurous model is available in hot marigold with black or black with reflection colorways.

To complete the overview of the new men's collection by New Balance, let's have a look at some clothing items, obviously sporty in style but always trendy.

• Essential Winter 1/4 Zip: A casual white jacket made from a cotton-polyester blend, designed for a comfortable fit to be worn anytime. The soft fleece fabric with brushed interior provides maximum comfort, while the embroidered graphic on the chest adds a modern and charming style to the garment.

• Q Sherpa Jacket: Whether for a run or casual errands, this fleece garment is ideal for wicking away moisture and providing a warm sensation. Black with white accents, this jacket has an athletic fit that facilitates movement and gently wraps around the body.

• Valencia Marathon: Two pieces from the official branding of the Valencia 2023 marathon. The Uni-essential French Terry hoodie in natural indigo with the brand logo, and the Impact Run Packable Jacket, lightweight and waterproof, available in marine blue or thirty watt colors.

• MADE in USA Core: A line manufactured in the United States with domestically sourced fabrics that celebrates timeless quality and craftsmanship in everyday classics. This prestigious collection includes the French terry fabric hoodie with double-lined hood and an embroidered NB logo patch, the crewneck sweatshirt also in French terry featuring ribbed cuffs and hem with an embroidered logo, and finally, the premium French terry sweatpants with a mid-rise cut, drawstring waist, and embroidered logo patch. All these pieces are available in NB burgundy, athletic grey, black, natural indigo, midnight green, rich oak, prism purple, team royal, classic pine, macadamia nut, and true camo colors.

New Balance: a bit of Brand History

Over a century of passion and hard work has solidified this brand's position in the sports apparel scene. This company was born in 1906 from an English immigrant, William J. Riley, who established the New Balance Arch Support Company in Boston. The company initially produced arch supports and accessories aimed at enhancing the fit of footwear.
In 1956, William handed over the company to his daughter Eleanor and her husband, Paul Kidd. Within a few years, they developed the first athletic shoe, the Trackster. This footwear featured grooves in the sole for improved traction and was available in various widths. With this invention, New Balance gained recognition as an innovative company producing cutting-edge shoes.
With this invention, New Balance gained fame as an innovative company producing cutting-edge shoes. Under the leadership of the new president, Jim Davis, in 1972, the brand made its debut at the Boston Marathon. From that point on, the company increased its production, quickly becoming a global giant renowned for high quality, attention to detail, and excellent customer service.
Currently, New Balance is led by President James Davis and CEO Robert T. De Martini, maintaining its headquarters in Boston and consistently upholding its leading position in the sportswear category. Beyond the unquestionable quality of materials and stylish design, the value of this manufacturing house lies in its commitment to retaining the majority of production in the United States, with factories in Maine and Massachusetts, as well as in the United Kingdom with a facility in Cumbria County.

Where to buy New Balance's new Fall-Winter collection

If our article has inspired you to grab a New Balance clothing item for a cozy winter ahead, you're in the right place. You can find the best deals on the American brand at Pier Abbigliamento. Visit our store and stay updated on discounts and promotions related to New Balance. Our boutique, located in Vailate, is easily accessible from Crema, Cremona, Lodi, Caravaggio, and Treviglio.