'S Max Mara: the women's collection for those who make essential their way of life.

There is a reason behind that one letter that has the responsibility to tell an entire collection registered Max Mara. A letter, the "S", that contains the values of the company and everything the brand wants to communicate today, along with what it has achieved in its over seventy years of activity:’S Max Mara collection talks about Space, Simplicity, Lifestyle and Synthesis. These three 'cardinal points' can also be found in the new Spring/Summer 2023 collection; a production that wants to combine luxury with sportswear, using technological materials and combining them with almost industrial designs, guaranteeing (as always) a high content of style. An identikit that doesn’t outline only the clothing proposed by Max Mara, but also the target of women approaching the brand that could be particularly represented by this new line. A woman who wants to wear dynamic but practical garments. “Useful”, to summarize them in a single term. 'S Max Mara aims to be a collection with a design "for easy living" ("for a simple lifestyle"), but always attentive to fashion rules and the desire to follow them, and that's why it showcases pieces that are essential yet meticulously crafted down to the smallest details

'S Max Mara spring summer 2023 collection: Simplicity and colour

These outfits by 'S Max Mara spring-summer 2023 new collection are made of simple lines and colours, which confirm the Brand’s values in their combination with fine fabrics such as silk and fine cotton. To be the master, the colour that lights up the outfit of coats and dresses. These shades recall the simplicity of this collection, which takes its inspiration from nature, such as hemp green and the linen blazers in gerbera pink. Even the patterns are the most classic: you can choose from alpaca blend sweaters with ecru and navy striped print, to animal prints with very contained and homogeneous tones, such as a mohair-blend sweater featuring an all-over giraffe jacquard-knit pattern.

It is a fashion that returns to the essentials, exactly as the biggest brands of the Fashion System have thundered through the catwalks of the latest Fashion Weeks around the world: the return to calm, the quest for the versatile to have fewer pieces but with guaranteed high quality. And, above all, the call to nature both in fabrics and colours. The ’S Max Mara collection is perfectly in line with the "seasonless" theme that has been the protagonist of this year’s fashion shows.

And so, even the shirts are consistent under the ’S Max Mara blazers: clean lines and designs, but able to represent the desire for trend. Minimal in appearance, but particular in the details such as the front button closure that only reach up to the chest and the Korean collar, in a completely versatile pearl colour. Even the sweaters reflect the same stylistic choices: ribbed neck, bottom and sleeves for pullovers in one hundred percent linen that fall soft on the shoulders and hips.

The watchword for the ‘S Max Mara women's trousers is comfort: whether they are in linen or leather, they fall straight on the leg respecting the body proportions and those proportions required in the distance between the ankle and the shoe, especially for summer trousers.

Comfortable but well-designed: ’S Max Mara totally reflects the trend of a new comfort shown on the catwalk, which is no longer synonymous with sloppiness or negligence in the love for your outfit, but it gets value within a reviewed daily routine that respects the timing of a busy life which is taken calmly.

Space and Synthesis: ’S Max Mara dresses a cosmopolitan woman

It could be said that ’S Max Mara collection is the perfect solution for a woman who travels a lot or who does not have much time between a business appointment and a social event. She is a woman who lives in multiple worlds and who wants to feel comfortable and look fashionable in all these worlds. She is a woman who follows fashion trends, and therefore she knows that the watchwords are versatility and speed, because "wasting" too much time in changing your clothes could mean being constantly looking for a style. The woman who wears ’S Max Mara is concise: she already knows who she is and knows how to show it to the world. Simplicity is enough to tell her story. She attends her events wearing a midi dress in poplin, with a simple design but with studied and original lines, capable of outlining any type of body in order to enhance its strengths. From green fir to warm pink to light blue, these dresses can be worn from the morning to the sunset cocktail party, paired with either large bags with a daily character or simple clutches for the evening. Even simpler is the "Eleonor" model, a classic sleeveless dress that covers the leg up to mid-calf with in addition only a back closure with an invisible zip; also in this case, the shades recall the natural world, such as a yellow desert and a blue sky.

Where to buy The Max Mara S Collection

If you want to discover the new spring summer ‘S Collection by Max Mara, you're in the right place: at Pier Abbigliamento, you can find your favourite S Max Mara outfits with amazing offers and promotions. Visit our ecommerce to find the most suitable garment for you to wear to an event or a dinner with friends.