Slowear, elegance and eco-sustainability

SLOWEAR has been a pioneer of the concept of sustainable fashion since its beginnings, establishing itself over time as a benchmark for collections and products of unparalleled value. It's an Italian multi-brand retail concept built on a passion for fashion and a heritage of know-how that finds its beating heart in the high quality and sophistication of the offered garments.
The SLOWEAR selection consists of precious pieces that defy fleeting trends, clothing that endures over time to meet the increasingly urgent need to promote a more ethical and sustainable consumption model.
This vision materializes through two particular brands, Incotex and Zanone, creating elegant and incredibly versatile upper and bottom clothing: pieces easily combinable with any outfit choice and
characterized by the indisputable quality of materials. Coupled with timeless design, they become valuable must-haves. Their dual essences blend into a coherent and eternal style.

SLOWEAR: The new Fall/Winter 2023/2024 collections by Zanone and Incotex

The sophisticated knitwear of Zanone and the trouser models of Incotex belong to that category of clothing that absolutely must not be missing in any wardrobe during the winter season. Women who wear these brands are in search of charming and refined outfits that also provide a feeling of warm softness and comfortable wearability.
Starting from the upper clothing, let's explore the offerings that Zanone provides for this new collection.
For the crewneck sweater section, we have various options, all in a regular fit: a crewneck sweater made of 100% virgin merino wool in black or midnight blue, seamlessly crafted, a smooth and incredibly soft piece with continuous lines; a short crewneck in golden yellow or forest green viscose, an original design with a glossy appearance that, to the touch, provides a delightful crêpe-like sensation;
Another must-have in women's winter wardrobes is Zanone's turtleneck, comfortable pieces with a strong sense of elegance: a slim-fit turtleneck in Flezwool, made of merino wool and a thin stretch thread, available in black, brown, milk white, moss green, and saffron. A wide-fit turtleneck in medium gray Angora wool, natural beige, or dark brown; a comfortable-fit turtleneck in wool and cashmere, in delicate shades of milk white and sky blue enhanced by a double pattern on the sleeves, front, and back.
A casually stylish piece is the wide-fit Polo in wool and cashmere, a warm and soft option available in ash gray or sand, perfect for a practical and casual leisure look.
Let's now move on to the women's trousers offered by Incotex, simple and essential models that become the perfect foundation for creating a polite and classy outfit: trousers in wool bistretch with clean and minimal lines, available in slim-fit versions in gold, powder pink, or black, and in regular versions in dark brown or ash gray; regular-fit trousers in stretch flannel, elegant and sophisticated with ample volumes and enriched by exclusive sartorial details, available in milk white and pearl gray or in black with original contrasting details.
Trousers in gabardine and stretch wool in white or black, a garment of refined simplicity with a slim fit that widens towards the bottom; trousers in stretch drill with clean and simple lines, made of compact and pleasant woolen fabric that gives this piece comfort and warmth, available in chalk white, sand, or navy blue; corduroy trousers with a slim-fit silhouette in ash gray, ivory, or sky blue, for a contemporary and chic look.
Smooth velvet trousers with leisure details, an evergreen model with a shimmering and soft fabric offered in navy blue, golden yellow, and ruby shades; lyocell drill trousers, a fiber produced from cellulose that complements the leisurely nature of the model, enhanced by exclusive details like the elastic waistband and cuffs; the milk white model in stretch cady, a highly sought-after fabric with a clean and refined appearance for this design that follows the lines of the silhouette.
Two denim models complete the Incotex collection: the first is an incredibly original slim-fit 5-pocket style with flared leg bottoms, while the other is a skinny fit in stretch denim, also with 5 pockets, offering a particularly snug and dry fit.
The combination of Zanone and Incotex collections provides a complete and versatile wardrobe that accompanies women through the colder seasons, ensuring a refined and princely style to display on any occasion. There's no wrong time to stand out with class and charm!

SLOWEAR: Made in Italy and Sustainable Fashion

SLOWEAR is an official Italian multi-brand retailer that serves as a reference point for those seeking refined collections and high-quality products. Its retail approach is unique and innovative, focusing on a concept centered around sustainable fashion. This philosophy gives rise to Wear to Impact, a new culture of sustainable consumption: SLOWEAR aims to promote a notion of quality fashion, not just in products but also in values.
Sustainability has always been a fundamental component of this company, as even in its name, it expresses the intent to create a lasting style that respects the necessary time and methods for value creation. An item that lasts over time is a sustainable piece; a well-made product isn't discarded after a few seasons, avoiding the endless cycle of seasonal consumerism.
SLOWEAR is a collective formed to bring together exclusive high-end brands, offering customers the chance to select from the finest garments available on the market—a selection distinguished by both exceptional craftsmanship and refined taste. This business concept has materialized into a project with the ultimate goal of conducting business through products that endure over time, crafted by longstanding Italian companies with a very high level of specialization.
Therefore, the cornerstones of the SLOWEAR project are the almost artisanal dimension of production, the exceptionally high product quality, the attention to the territory and its resources, and the development of sustainable fashion. All of this is coupled with a strong international vocation. To date, SLOWEAR has achieved considerable reach worldwide through its online store and over 30 retail outlets in major shopping capitals, including Milan, London, Paris, New York, Tokyo, and Seoul.
The stylistic signature of the stores is represented by a modern layout that revolves around a lounge area dedicated to conviviality, a space designed for fully immersing oneself in the SLOWEAR lifestyle.
The two cornerstones of retail are Zanone and Incotex: the former, established in the 1970s, stands among the most acclaimed fashion houses and is known for intricately crafted designs using yarns with a linear and contemporary appearance, blending design and quality through the most advanced technologies. On the other hand, Incotex traces its origins back to 1950s Venice and stands as a prestigious sartorial company. It's renowned for using exclusive fabrics and minimalist designs that craft perfect and meticulously curated models.
SLOWEAR also collaborates with two other fashion houses to offer customers a complete wardrobe: Glenshirt for shirts and Montedoro for outerwear. The outcome of this joint venture is the creation of a responsible entity that combines good taste, a passion for fashion, and sustainability.

Where to buy your Slowear garment for Fall/Winter 2023-2024

If after reading our article you feel like purchasing a Slowear garment to make the most of the upcoming winter, you're in the right place. It's possible to find the best deals related to the Italian brand on Pier Abbigliamento; visit our store and stay updated on discounts and promotions related to Slowear. Our boutique located in Vailate is easily accessible from Crema, Cremona, Lodi, Caravaggio, and Treviglio."