Dedicated to everyday elegance, the carefully crafted garments by Clouds are ideal companions for navigating the busy daily routines in bustling city streets. The primary goal of this entirely Made in Italy brand's collections is to provide women's wardrobes with the finest attire for facing life in absolute comfort and practicality, without ever compromising on the typical class of refined Italian style. Refinement and simple elegance are the hallmark of this brand, which aims to enhance the female figure without burdening it with unnecessary embellishments: true class lies in simplicity.
The total look by Clouds
The main theme of this fashion house is undoubtedly understated elegance, a concept that is rarely achieved but which Clouds manages to embody through a carefully chosen color palette and a refined use of essential fashion. The color palette plays with essential nuances found in every woman's wardrobe, but transforms them into refined shades of immediate beauty such as washed-out grey or dusty blue. The chosen shapes are soft and simple, delicately caressing the female silhouette, while finely executed details enhance the style of the outfits: boat necklines, exposed seam details, rounded or asymmetric hems, and slightly flared lines make these garments unique. Clouds offers a selection of knitwear and shirts that are extremely versatile, as well as bottom clothing creations like straight-cut cotton denim pants that provide extreme comfort with an elastic waistband and are further enriched by convenient side pockets. Designed for women seeking that extra embellishment, there are certain garments that feature whimsical elements, such as the perforated cotton knit blouse or the oversized linen dress with a shirt collar and side pockets. These pieces of clothing are always comfortable and cozy, yet they add a touch of glamour.
The undisputed quality of materials and exquisite crafting techniques
To achieve the extraordinary result where sophistication is encapsulated in a concept of deep minimalism, Clouds builds its enterprise on research and the development of special crafting techniques aimed at perfecting their products. The first step towards creating garments of exceptional craftsmanship lies in the selection of materials and fabrics: each component is meticulously chosen from the most precious raw materials. In Clouds' range of yarns used for its models, you find classic knitting materials like cotton and linen, which owe their nobility to Italy's ancient tailoring tradition. They also incorporate hyper-technological materials such as uniquely dyed cashmere and stretch fabrics. While the use of special fabrics forms the foundation of these garments, the added value that makes them extremely valuable is attention to detail. A small hand embroidery or a slightly asymmetric hem can make a huge difference in making these pieces incomparable.