Laneus Man

The cosmopolitan style of Laneus

Laneus embodies a blend of Californian vibes, ultra-soft French touch, and irreplaceable Italian know-how. This young Bolognese brand is the perfect style choice for men who want to declare their cosmopolitan, relaxed, and contemporary spirit through sophisticated yet avant-garde clothing. Laneus looks have an immediate interpretive key that needs no explanation—a truly iconic mood that is meant to be lived, not told.

An explosion of colours

With trendy designs, oversized volumes, and exclusive details, Laneus garments are absolutely youthful and modern while simultaneously enjoying a unique and unmistakable personality thanks to exquisite and innovative craftsmanship. Jacquard and tie-dye techniques enhance models such as polo shirts with kimono sleeves, laminated cardigans, and worn-out denim shirts, while exclusive “destroyed” details on sweaters, bermuda shorts, cropped tops, and pants make any outfit unique.
The rainbow of colours offered is the perfect portrait of the Cali Vibes that have always distinguished the brand: yellow, black, cream, sand, and milk, blending with blue, fuchsia, and orange details. This year, the colour palette also includes soft and delicate shades like pink, turquoise, and ice, unexpected novelties that Laneus has managed to perfectly integrate with the brand's characteristic mood, maintaining the strong recognizability of its unique style.
Each individual garment is crafted with high-quality yarns using sophisticated techniques and exceptional finishes, aiming to introduce a type of upper and bottom clothing to the market that is not only a must-have but also a statement piece for declaring an unconventional personality.

The Iconic Laneus Palm

The Latin name of the brand loudly proclaims its Italian nationality, but the style and, above all, the choice of colours suggest a strong and evocative Californian inspiration. The quintessential emblem of the ever-sunny American state is the palm tree—a symbol dear to Laneus, which has always chosen to use it to communicate its idea of style, whether for the autumn-winter collection or the spring-summer version.
This formidable design is printed on short-sleeve shirts, trousers, bermudas, and sweatshirts, often in black but also on a wide variety of solid or kaleidoscopic colours. It is also embroidered on hoodies and T-shirts and adorned with all-over rhinestones. This motif has been a consistent thread in the brand's collections since its inception in 2009, never becoming tiresome. The designers continually reimagine and reinterpret the palm tree, employing new colouring techniques and offering fresh combinations and designs. The palm tree is an indispensable tool for Laneus to convey its unique vision of fashion and its distinctive concept.